Marketing, as we know it, has drastically changed in the 21st century. Two decades ago, the words “digital marketing” didn’t exist, and marketing was different. If you’re a modern-day marketer, there are a lot more expectations that you have to live up to.
There are various skills that recruiters expect you to have, and if you don’t have those skills – life can be hard for you. With the growing implications of digital marketing in the world we live in, you’re supposed to be skilled in a variety of areas like analytics, copywriting, sales, creative direction, digital media and many others.
If you’ve graduated with a business degree with a major in marketing, there’s only so much that you could’ve learned. While traditional business schools try their best to equip their students with the skills needed in the corporate world – there’s a limit to what the student can learn. Because business schools have to focus on multiple aspects that come under the wide umbrella of what we call a business, they can’t cover too many aspects of marketing. But when a problem like this exists, how can a marketer enhance their marketing skills without hurting their wallet too much?
The answer is online digital marketing courses. One of the best ways to brush up on your digital marketing skills is by enrolling in digital marketing courses that are taught by the best in the business. These courses teach students vital digital marketing skills with assignments that are practical and a classroom that teaches them with hands-on projects. If you really want to excel in the field of marketing, studying from an online digital marketing course will make you stand out from your peers.
But apart from enrolling in an online digital marketing course – what are some other ways you can learn digital marketing online?
Learn By Following Industry Experts
The world of digital marketing is consistently evolving. Industry professionals train themselves on new skills every month and to be at the forefront of the digital revolution – that is what you need to do too. To give you an example, a website by the name of Moz announced how Google is updating its firmware in 2020. This is a brilliant example of how websites can be so effective when it comes to organic rankings.
Google is also keen on keeping the digital marketing world updated with the latest algorithm. Their latest update significantly changes things for SERPs (Search Engine Result Pages).
Learn By Following Blogs and Videos
Moz, Neil Patel, Kissmetrics and Search Engine Journal are just a few of the industry experts that can give you valuable knowledge about digital marketing. Keeping up with the industry leaders gives you the chance to learn the latest trends as soon as the world is introduced to them. The best part about this is that you can learn these skills for free.
If you’re more into YouTube, try following channels like GaryVee, Digital Nest and Backlinko with Brian Dean. But with that being said, there are some online digital marketing courses that can teach you all the aspects of digital marketing in-depth. If you’re having trouble making a selection, we’ve shortlisted the best online digital marketing courses for you.
Simplilearn’s Digital Marketing Specialist Program
Simplilearn’s Digital Marketing Specialist Program is an online course that gets students ready for the challenging industry of digital marketing. It provides students training in a variety of different areas by giving them access to seven full-length courses that cover all the aspects of digital marketing. Here’s what the program includes:
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75+ instructor-led online classes
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45+ projects and Mimic Social Simulation
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Program Certificate from Simplilearn
Market Notive’s Masters in Digital Marketing
Market Notive was founded in 2007. Since then, they have become the pioneers of online digital marketing courses. Their curriculum is trusted by enterprises and many colleges around the world. Their program gives you access to more than 240 hours of digital marketing training. This training covers all aspects of digital marketing, namely:
- Content Marketing
- SEO (Search Engine Optimization)
- Social Media Marketing
- Mobile
- Email Marketing
- Conversion
- PPC (Pay-per-click)
With Market Notive’s program, you can expect to:
- Get almost 300 hours of e-learning material
- Receive training from Silicon Valley experts
- Experience a modern approach to training
- Learn with 25+ hands-on digital marketing projects
- Have your questions answered from industry experts like Matt Bailey and Brad Geddes
- Learn courses in analytics, PPC, conversion, Google Ads, SEO, social media marketing, mobile, and email marketing
- Have 100% money-back guarantee
Coursera’s Digital Marketing Specialization
Coursera can give you an online digital marketing certification if you complete seven courses and a capstone project. This unique digital marketing specialization covers SEO, analytics, social media, and a lot more. Each course will take 32 to 40 hours to complete.
With Coursera’s Digital Marketing specialization, you can expect to get:
- Courses on how you can market your products and services in an analog world
- A capstone project with Grainger industries
- Courses on marketing analytics, digital media and marketing principles, and strategies
- Some theory and practice questions
This course was designed primarily for beginners who are new to the digital marketing world. It does a good job of introducing beginners to basic concepts. But one down-side to this course is: it has open availability. Lack of proper mentor guidance and instructors can make the program challenging for some people.
Lynda.com’s Marketing Tutorials
If you’re a person who likes to find their own path in their training schedule and doesn’t like following a defined curriculum, Lynda's marketing tutorials might just be the thing for you. They are priced at €17.99/month. This price point makes them an attractive option for beginners in the digital marketing field. To access these courses, you’re going to need a LinkedIn subscription.
Here’s what you can expect to get with Lynda’s marketing tutorials:
- One-part training videos that train you on various digital marketing aspects like SEO, PPC and content marketing
- Some practice files so you can study when you don’t have an internet connection.
- Transcripts, certificates, and video playlists with each course you learn from.
